Annual Tourism Trends 2025 Report

The 2025 Annual Tourism Trends Reports are now available, providing the most in-depth analysis of Devon and Somerset’s visitor economy over the past year.

The reports, on for each county, are packed with valuable insights to help businesses and organisations understand changing visitor trends, benchmark performance, and plan for the future with confidence.

What’s inside?

• Where people are coming from – and how far are they travelling?
• Accommodation performance – occupancy, average daily rates, and booking lead times
• Who people are travelling with – and what are their requirements?
• How long people are staying – on day trips and overnight stays

Purchase your copy now.