How Analogy PR is using the Hub to drive visitor insights at Royal William Yard
Find out how Anna Murray and the team at Analogy PR are turning data into action using the South West Visitor Economy Hub.
How to make the most of South West’s dog-friendly holiday boom
Pet tourism is booming across the South West, and the latest data from the South West Visitor Economy Hub shows just how significant this growing trend is.
New and improved Food & Beverage Tracker for South West businesses
The new South West Visitor Economy Hub new Food & Beverage Tracker is quicker to complete, easier to use, and more focused on what matters.
Download new Tourism Trends Quarterly reports for Devon and Somerset now
The South West Visitor Economy Hub has released our Tourism Trends Quarterly Reports for January to March 2025, offering a comprehensive analysis of the tourism sector’s performance in Devon and Somerset. These reports are essential tools for local businesses, councils, and stakeholders aiming to understand current trends, benchmark performance, and plan strategically for the future. […]
Tourism sector in the South West faces new challenges and opportunities
Download the Tourism Trends Annual Report and gain insights into visitor behaviour, accommodation performance, and spending across the region in 2024.
Using consumer spending data to grow your tourism business
Consumer spending plays a pivotal role in shaping the success of tourism businesses across the South West and the wider UK. With the rise of data-driven decision-making, the South West Visitor Economy Hub – featuring the latest retail spending data provided by Beauclair Data – offers invaluable insights to help businesses adapt and thrive in […]
Mixed summer tourism results in the South West: New figures show £86 million boom in Devon’s short-term rentals
The latest Tourism Trends Reports for Somerset and Devon have revealed mixed results for the summer of 2024. While short-term rentals performed well, achieving over 78% occupancy in Devon and 76% in Somerset, indicators such as average length of stay and booking lead times have seen a decline. Events like the Taunton Flower Show and […]
South West celebrates World Tourism Day with revolutionary, first-of-its-kind Data Hub
The South West is marking World Tourism Day (September 27) with the launch of an innovative initiative to help boost Devon and Somerset’s tourism industry. The South West Visitor Economy Hub is a new online tool for the sector, gathering and analysing data from various sources, including accommodation providers and attractions, transport networks, parking providers, […]
What do non-visiting consumers think about Devon and Somerset?
We have been running the Non-Visitor Survey for a full six months now, generating a total sample of over 2,500 responses from a nationally representative sample of Great Britain residents who have not been to Devon or Somerset for holiday/leisure over the last five years. The key reasons for them not visiting are being too […]
Satisfaction high with holiday visitors to Devon
First results from our monthly website visitor survey are in, with over 6,000 responses in July. Consumers completed the survey by clicking on a pop-up window that appears on 10 destination websites for destinations in Devon, including Visit South Devon and Visit Devon. Consequently, it must be remembered when interpreting the results that these are […]